Xfinity
Bringing audiences closer to the things they love through exclusive rewards and NASCAR fast WiFi.
Challenge: Build awareness for the Xfinity Rewards Program and new hardware by leveraging the current properties and partnerships of Comcast.
Xfinity Rewards • Ego Nwodim
We gave four Xfinity Reward Members the surprise of a lifetime, an opportunity to meet their favorite SNL cast member Ego along tickets to see the show.
Along the way, Ego gave the customers a huge thanks while showing them a closer look at how the program brings people closer to the things they love.
Director: Dave Meyers
Unbeatable Internet • Xfinity x NASCAR
To showcase the next generation of WiFi, we worked with Premiere Partner NASCAR to show just how fast Xfinity’s internet can be.
Combining real NASCAR top speed footage with the XB8 Router, we seamlessly brought these worlds together to show what unbeatable speeds can feel like both on the track and at home.
Designed and art directed organic and paid social media assets highlighting the brand, properties, and partnership from Xfinity Rewards to the Olympics.
Developed a social brand refresh toolkit while working with editors and creative team to create in-feed content featuring celebrities and trending movies/shows.
BTS & Xfinity In The Chair
Planned interview questions and worked with editors to expand organic social series: Xfinity In The Chair and BTS of partnering shows.
As we brought audiences closer to the talent they love through these interviews and BTS, these pieces often prompted to check out upcoming premieres and gave never before seen insights.
Art Directors: Jay-Dee Samonte & Erwin Caluya
Designer: Dorothy Schmidt
Writers: Jared Snipes & Dean Coots
Creative Directors: Adam Samara (Copy) & Michael Camarra (Art)
Associate Creative Directors: Emily Bress (Copy) & Beverly Brown (Art), Morgan Mack (Copy) & Jacquie DeBerry (Art), Fred Marks (Art), Andrew Bernstein (Copy) & Austin Hafer (Copy)