SLUTTY VEGAN
We’re All Sluts Campaign Pitch
As “Slutty” & “Vegan” are considerably un-approachable words, this prevents the viral burger chain, Slutty Vegan, from expanding their audience.
The “We’re All Sluts” campaign redefines the cultural conversation around both words, so all sluts can get behind the brand.
Curated Content
By combining a sultry tone with an irresistible menu, foodies everywhere can unapologetically flaunt their inner slut.
Developed a unique social content look and feel and content buckets after designing and animating over 20 unique pieces of content during the pitch.
EXPLICIT CONTENT:
Showing food in suggestive ways
Booty Call:
A call for our Sluts to interact to content
THURST TRAP:
Personifying our food to lure customers
SLUTS IN ACTION:
Utilizing foodies and artist to create suggestive and authentic Thurst Traps and animated content
THURST TRAP IRL:
Utilizing Snapchat AR filters and actual pop-ups in major cities for limited drops and giveaways
Art Director & Editor: Jay-Dee Samonte
Art Director: Marcelle Anjos
Designer: Natasha Rodgers
Writers: Alissa Funk & Caroline Lancaster
Associate Creative Director: Haley Kochersperger (Art)