BROOKLYN TRACK CLUB
Creative direction for one of NYC’s largest run clubs
Challenge: Define the organization’s visual identity through its culture and athlete’s individual stories.
#FasterWithFriends
Planned, curated, designed, and edited assets delivering 75+ unique organic content pieces growing the club’s Instagram to surpass 20k followers @brooklyntrackclub (BKTC)
Seeing the team go through peak marathon training, one motto came to life we implemented as a tag on social: “We are always faster with friends”.
Community Time Trial
Developed, organized and hosted an open community time trial free for the entire NYC community.
Designed and produced social posts, bibs, and giveaways for the over 100 athletes who participated and cheered.
Filmed and edited event coverage while collaborating with photographers to deliver social assets.
Athlete Spotlights
Solo-produced athlete spotlight interview videos focused on DEI initiatives and individual race achievements.
Planned, directed, filmed, interviewed, and edited.
Alana Levy
Performance Team Athlete
NYC Marathon Elite Participant
Dennis Serna
Strength Coach
Hispanic Heritage Month
James Chu
Performance Team Coach
AANHPI Month
Sofía Camacho
Performance Team Athlete
Pride Month & Season Recap
Ryan Cutter
Performance Team Athlete
NYRR Brooklyn Half Recap
BKTC x Nike
Photography for team sponsor @NikeRunning merch launch
BKTC x Cheribundi
Photo and Video content creation for recovery fuel team sponsor @Cheribundi
Race Medal Portraits
Led annual portrait sessions post NYC Marathon with an open invite to the entire local running community.
Over 100 athletes photographed each year.
2022
2023
2024
Designed and launched team website to help boost new member sign-up rates.
Consolidated the organization’s story, weekly practice info, and membership benefits.
www.brooklyntrackclub.org
#FasterWithFriends
www.brooklyntrackclub.org #FasterWithFriends
Cheer Zone Photography
Attended and photographed over 20 races and events to capture BKTC athletes and deliver on social content.
Art Director & Content Creator: Jay-Dee Samonte
Photographers: Max Esposito, Sarah Stafford, Mo Fetouh, Dave Hash, and more